Sdtrk: ‘Menta’ by Sutcliffe Jügend
In hanging out with the lads on a Saturday eve a few months ago, we had to stop at a wine store (really, it was more like a party store with higher aspirations, but they’ll have to work much harder, as they’re located in Macomb county) for some drinkies. In browsing their beverages selection, we’d noticed a couple of metal tubs filled with these bizarre articles:
The Missus thought it tasted awful as well. And technically,
she has no tastebuds
Yes, it is exactly what it appears to be — water in a bag, under the unsettling name of ‘Pure Pouch’. We should be thankful that they didn’t decide to go with what was probably their first name choice, ‘Water In A Bag’, as you really wouldn’t be able to get much more bog-standard than that if you tried. Now that I think about it, yes you could; ever see the film ‘Repo man’? All the grocery stores were stocked with the most generic of foodstuffs and dry goods: every single item was packaged in a white container with a light blue stripe and a generic serif typeface proclaiming ‘Cereal’, ‘Baked Beans’, ‘Tissue Paper’, etc etc.
‘HEY! He’s talking to jooooo’
Pure Pouch’s packaging is far too ornate compared to that sort of thing. That’s a point in their favour, I guess.
What spasm of anti-creativity produced this? Did the boss of Waterco. Inc. suddenly say one day, ‘We’ve got all this water just sitting there in our many enormous storage tanks; what the living hell are we gonna do with all of it??’ *sees employee sipping a Capri Sun, snaps fingers* ‘WE’LL PUT IT IN BAGS AND SELL IT!! BY GOD, THAT’S WHAT WE’LL DO!! IT’S A LICENCE TO PRINT MONEY!!’ Then he fires the bloke drinking the Capri Sun, cos that’d be like having a Pepsi while working at the Coca-cola plant.
It’s like I always say: find a niche and fill it; if there isn’t a niche, make one and then fill it. And yet I bought a Pure Pouch! Technically, I bought four, as they were four for $1. Ehh, that dollar wasn’t doing me any good anyways. But it does remind one of the old saw ‘What does Evian spell backwards?’
Unfortunately, much as you’d expect, the water tastes like plastic bag. Not a positive selling point. Later that eve, I gave one to SafeTinspector, who emptied his at an alarming speed, and I took the other two home in order to study them further. Did I leave one in goshou’s van by accident? *thinks* Do I really care at this point?
Perhaps I’ll freeze the ones I have, relabel them (using a Sharpie), and sell them as Ice Pouch! Ahh, the entrepreneurial spirit is truly unstoppabubble.
O, and in case you’re keeping score, this would be the second time I’ve written about brackish, unappetising water